Tracer was created in 1999 after 10 years of previous experience in distributing computer accessories on the Polish market. Our strategic goal was to offer products specifically targeting the preferences of users from Central and Eastern European markets.
Currently, our portfolio includes 500 items in over 30 assortment groups and Tracer is recognized as one of the most popular brands on the broadly defined market of computer accessories in Poland
Tracer is not just about practicality and functionality - our products are designed to be fun!
Steering wheels, gamepads or gaming mice and keyboards are all created for and by e-sports enthusiasts. That is why we often hold tournaments and competitions (racing and football games) or support other organizers by giving competitors the opportunity to try out our products!
We change in response to consumers' needs!
As the needs of consumers evolve, so does Tracer's offer. In April 2012, we introduced a new segment of products – mobile devices based on the Android system platform. First in the line-up were the OVO and NEO series of tablets widely appreciated by computer magazines and users alike. The success of our tablet range led to another premiere in early 2013 – the first Tracer Oxygen GS1 smartphone.
Media attention
The greatest success for any brand is when its progress, offer and premieres draw attention. This indicates that users and fans take a keen interest in news related to "their" brand. In 2012 Tracer products were the subject of more than 1000 articles, including numerous reviews and tests which led to many awards from tech magazines